At 25, Ava Nirui has shaken up the fashion industry with her reinterpretations of the logos of the biggest fashion houses, most notably the Gucci x Champion Hoodie. She shares her Designs on Instagram, @avanope. Followed by over 200,000 loyal followers, she gives fashion a humorous twist.
Born in Sydney, Ava Nirui now lives in New York and is one of the hottest artists right now. At just 25, she has already worked for Vans as an assistant community manager and has also managed the e-commerce for the concept store Opening Ceremony. She has been working as a freelance journalist and photographer for Dazed and Confused magazine since 2015, as well as being the Digital Editor for Helmut Lang since 2017.
The idea for the Gucci x Champion Hoodie for came about in 2015 while she was working for the Dazed and Confused magazine, The success of the design catapulted her into fame Many exclusive collaborations followed the first, such as Marc Jacobs, who invited her to commercialize her reinterpretation of the label’s logo.
The logo-hijacking prodigy has returned to her first love, designing around 30 pieces for the iconic Barbie doll in collaboration with streetwear label Stray Rats.